{"id":2331,"date":"2026-07-09T14:41:38","date_gmt":"2026-07-09T13:41:38","guid":{"rendered":"https:\/\/appsoc.org.uk\/?p=2331"},"modified":"2026-07-09T14:41:38","modified_gmt":"2026-07-09T13:41:38","slug":"how-can-voluntary-sector-organisations-be-part-of-innovation-in-research","status":"publish","type":"post","link":"https:\/\/appsoc.org.uk\/?p=2331","title":{"rendered":"How can voluntary sector organisations be part of innovation in research?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The University of Exeter and Devon Community Foundation have been working with voluntary sector organisations in the South-West of England. Here <strong>Pat Pinkowska<\/strong> and <strong>Kerry Brown<\/strong> explore how qualitative research can better respond to the needs and challenges that these organisations face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In January 2026, we were invited to run a workshop as part of a Social Value event in Newton Abbot, Devon. This event provided an opportunity to meet local organisations and introduce the <a href=\"https:\/\/sphr.nihr.ac.uk\/sphr-areas-for-research-innovation\/\" data-type=\"link\" data-id=\"https:\/\/sphr.nihr.ac.uk\/sphr-areas-for-research-innovation\/\">I-QUEST-PH project<\/a>: <strong>I<\/strong>nnovations in\u00a0<strong>Qu<\/strong>alitative R<strong>es<\/strong>earch Me<strong>t<\/strong>hods: Transforming\u00a0<strong>P<\/strong>ublic\u00a0<strong>H<\/strong>ealth Research Approaches and Perspectives. We began a conversation about the sector\u2019s needs. Social value is a loosely defined concept that many organisations struggle to capture and measure, raising the question of whether qualitative research could help address this challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast to quantitative approaches, qualitative research methods are designed to capture non-numerical forms of data (e.g., quotes, images, observations). Within the <a href=\"https:\/\/sphr.nihr.ac.uk\/sphr-areas-for-research-innovation\/\" data-type=\"link\" data-id=\"https:\/\/sphr.nihr.ac.uk\/sphr-areas-for-research-innovation\/\">I-QUEST-PH project<\/a>, we understand innovation in broad terms \u2013 not only as methodological novelty, but also as improved responsiveness to partners\u2019 needs and adaptations of existing qualitative practices. We also recognise those working in the voluntary sector have various capacity and access to research resources. For this reason, we wanted to speak with these colleagues to explore how they currently use or would like to use qualitative research, and whether they see a need for innovation to enable them to capture the social value or other impact of their work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What did we do?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"507\" src=\"https:\/\/appsoc.org.uk\/wp-content\/uploads\/2026\/07\/image.jpeg\" alt=\"\" class=\"wp-image-2332\" srcset=\"https:\/\/appsoc.org.uk\/wp-content\/uploads\/2026\/07\/image.jpeg 903w, https:\/\/appsoc.org.uk\/wp-content\/uploads\/2026\/07\/image-300x168.jpeg 300w, https:\/\/appsoc.org.uk\/wp-content\/uploads\/2026\/07\/image-768x431.jpeg 768w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the day, 20 people signed up to a workshop on \u2018Telling stories with data \u2013 beyond the data collection\u2019, indicating a strong interest in conversations about qualitative research and storytelling. The workshop involved two tables of 10 people, who took part in rounds of answering questions on Post-it notes, followed by an informal reflection of the insights and themes across the two tables. In this way, we were learning together, whilst also introducing some basic principles of qualitative research to those unfamiliar with these types of data. We asked people to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe which data they use and why (qualitative or quantitative)<\/li>\n\n\n\n<li>Think about what they feel unable to capture using current approaches<\/li>\n\n\n\n<li>Consider any challenges for doing things differently<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;What did we learn? &nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Is it that qualitative outcomes are undervalued, that they are hard to capture, or both?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I would like to talk more about the long term changes our work makes to those we help. For example, more confidence, increased employment, improved mental health, more friends and maybe other changes I don\u2019t yet know\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several responses noted that quantitative data is easier to collect, analyse, and present, particularly because funders often expect it and, according to organisations, value it more than qualitative data. Funding reporting requirements, one of the main reasons VSOs gather data in the first place, are frequently skewed towards numerical indicators. This approach, however, was widely described as unsatisfying, as it fails to capture the richness of the work carried out daily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can voluntary sector and academic skills and resources be utilised?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organisational capacity was a recurrent challenge. Several comments highlighted the difficulty of finding time for activities not directly linked to service delivery, as well as a lack of resources for staff training at an organisational level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2018We don\u2019t have enough resources, admin time etc to collect and process data as often as we would like\u2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Challenges were also identified when working with university researchers or a formal research process. These included the time required to navigate ethical approval processes and the often pre\u2011determined nature of academic research projects. There was particular concern about balancing the need to build trust when working with vulnerable populations against the requirement to obtain formal signatures on lengthy consent forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I find university ethics frameworks put some participants off being part of the conversation. This is mainly you have to \u2018sign\u2019 something before trust can really be put in place\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How can the effective, dynamic, and resilient nature of the voluntary sector be captured?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A second set of Post\u2011it notes focused on what is missing, the stories organisations wish they could share more convincingly. A dominant theme was the desire to include participants\u2019 voices more fully, especially those of young people and children. Other themes included telling the collective story of the sector in Devon, highlighting its agility and importance, and evidencing the need for capacity building to support resilience and sustainability. Many in the group emphasised that this is ultimately crucial for delivering the best possible outcomes for the people they work with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018We need to share better across the sector on a more local level how people are approaching this \u2013 though capacity\/ time feels an issue here. More training, mentoring, shared resources are needed\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;Is the innovation creating environments where qualitative data analysis can be conducted?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could these challenges and gaps become opportunities if things were done differently? There are no simple solutions. Given limited resources and the priority of service delivery, it is difficult for organisations to invest consistently in collecting and analysing data, particularly qualitative approaches, which typically require more planning and time. Some participants suggested sharing resources across the sector and building collective capacity that could be used beyond individual organisations could be useful. When data is collected and analysed, it is often driven by funder requirements and structured in prescribed formats, frequently quantitative in nature. An interesting suggestion was to \u201ctranslate\u201d key performance indicators used for reporting into qualitative approaches that could offer a more nuanced picture of organisational work. The potential use of new technological tools, including AI, was mentioned as a possible route to descriptively summarise data, although this was only considered a partial solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2018I would like to see more children\u2019s voices in the data\u2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another important comment highlighted the need to strengthen research co\u2011creation by working more closely with service users, particularly young people. As part of the I-QUEST&nbsp;project, our colleague Dr Camilla Forbes is currently working with a group of young people on how to co-create a research project. We will be looking for opportunities to share learning from this work with organisations that expressed interest in this topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introducing the project to community partners was an important first step, and we plan to continue this conversation. Qualitative public health research must be both academically robust and genuinely useful to local partners to stay relevant and agile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a next step, we plan to join a Community of Practice run by Devon Community Foundation for voluntary sector organisations with a particular interest in research. We aim learn about their strategies for using qualitative research and to share creative data analysis ideas and discuss their potential value for the voluntary sector to capture the impact of their work as well as meet funder requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pat Pinkowska is a \u00a0a Postdoctoral Research Fellow and the Engaged Research Facilitator at the Wellcome Centre for the Cultures and Environments of Health in Exeter. Kerry Brown is a Senior Lecturer at the University of Exeter Medical School.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This work is part of an NIHR SPHR\u2011funded project looking at innovation in qualitative public health research (<\/strong><a href=\"https:\/\/sphr.nihr.ac.uk\/sphr-areas-for-research-innovation\/\"><strong>I-QUEST-PH<\/strong><\/a><strong>). <\/strong>This story was originally posted on the School for Public Health Research website <a href=\"https:\/\/sphr.nihr.ac.uk\/\">Home<\/a>&gt;<a href=\"https:\/\/sphr.nihr.ac.uk\/category\/news-and-events\/\">News and events<\/a>&gt;<a href=\"https:\/\/sphr.nihr.ac.uk\/category\/news-and-events\/blog\/\">Blog<\/a>&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The University of Exeter and Devon Community Foundation have been working with voluntary sector organisations in the South-West of England. Here Pat Pinkowska and Kerry Brown explore how qualitative research can better respond to the needs and challenges that these organisations face. In January 2026, we were invited to run [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,24,1],"tags":[],"class_list":["post-2331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applied-sociology","category-health","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/2331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2331"}],"version-history":[{"count":2,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/2331\/revisions"}],"predecessor-version":[{"id":2335,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/2331\/revisions\/2335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=\/wp\/v2\/media\/2333"}],"wp:attachment":[{"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appsoc.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}